2. the purpose of collecting personal data
a. In connection with the operation of this website, this website will collect your personal data in the following circumstances:
i. Purchase of products on this website;
ii. inquire about products or services on this website;
iii. contacting the Company to make enquiries or complaints;
iv. participate in various promotions, contests or sweepstakes organized by the Company;
v. the use of our products or services;
vi. participate in market research; or
vii. use or browse the Company's website.
b. We may also occasionally collect information from you when you use the Services, including but not limited to the following:
i. The web server may also collect information about your use of the Internet when you use or browse our web pages. Some web pages may place "cookies" on your computer, for example, to provide services tailored to your needs and/or to identify you during the same or multiple visits to each web page. This information may include, but is not limited to, login and confirmation information, as well as information about your activities and preferences on our site.
3. the types of personal data collected
a. In order to facilitate the operation of this website, the personal data collected by this website include, but are not limited to, the following:
ii. the address of the correspondence;
iii. membership account details;
iv. payment details, including credit card information, bank account and other banking information;
v. Contact details, including the name, telephone number and email address of the contact person;
vi. date of birth;
vii. transcripts or recordings of calls to the Company's hotline;
viii. emails or letters sent to the Company; any other records of contact with the Company; or
ix. account information, such as payment dates and other information about the account.
4. Use of Personal Data
The information we may use about you includes, but is not limited to:
i. Verify your identity;
ii. provide products and services to you;
iii. the direct marketing and promotion of any products and/or services of the Company and our affiliates, agents, contractors and third party suppliers, with your consent, as provided in the section "Direct Marketing" below;
iv. business planning and improvement of the products and/or services provided by the Company and its affiliates, agents, contractors and third party suppliers to you and other customers;
v. deal with any benefits from the products and services provided to you;
vi. analyze, verify, enforce contractual rights and/or check your credit, payment and/or status for products and services provided to you;
vii. process any payment instructions, direct debit arrangements and/or credit arrangements for the products and services provided to you;
viii. to enable us to carry out the day-to-day operation of your account with us and/or to collect any outstanding amounts in your account, including the engagement of debt collection agents;
ix. enable us to meet our interconnection obligations, other industry practices or obligations to third parties or governmental authorities with respect to the products and services we provide to you;
x. informing you of the latest information about the products and services we already offer and others;
xi. to detect or prevent the occurrence of a crime;
xii. matters permitted or required by law to be disclosed; and
xiii. such other purposes as you and the Company may mutually agree, including those specified in any application or in the Terms and Conditions for the provision of the specified products and services.
5. Retention of personal data
Personal data held by the Company will be destroyed in accordance with the Company's internal policies. Personal data will be retained until the original purpose for which it was collected, or a directly related purpose, is fulfilled, unless such personal data may be retained for the purposes of any applicable statutory or contractual requirements or for the investigation, detection of crime, or prosecution of suspects.
6. Disclosure and sharing of personal information
All personal information held by the Company is kept confidential, but the Company may provide such information to the following persons where such disclosure is necessary to fulfill the purpose for which it was collected or is directly related to it:
i. any subsidiary, holding company, affiliated company, or company or associate held by the company that is part of the same controlling company;
ii. any person or company acting on behalf of or in association with the Company for the purpose of, or directly related to, the provision of such information;
iii. any other person or company under a duty of confidentiality to the Company with respect to such information, and such person or company has a legal right of access to such information;
iv. contractors, agents, suppliers who are involved in providing the products and services you order or use;
v. a bank or financial institution, payment card or credit card issuer;
vi. credit reference companies or research agencies;
vii. debt collection or other recovery agents;
viii. emergency services (such as your emergency call) (including your approximate location);
ix. professional advisors (including lawyers and auditors);
x. any agent, contractor, or third party service provider that provides administrative, telecommunications, computer, payment, or other services to the Company in connection with the operation of the Company's business;
xi. law enforcement agencies, government departments, regulatory agencies, courts, or other agencies as required by law;
xii. in fulfilling its disclosure obligations to any person in accordance with the requirements that are legally binding on the Company or as a result of any guidelines issued by regulatory or other authorities that the Store is required to comply with;
xiii. rewards, seniority and benefits provided by third party suppliers; and
xiv. Third party service providers (including but not limited to valet shipping centers, telemarketing and direct sales agents, call centers, data processing companies and information technology companies) that are engaged by the Store to fulfill the terms of (iv) above.
7. Transfer of personal data outside Hong Kong
The Company may transfer certain personal data outside of the Hong Kong Special Administrative Region on a discreet basis when necessary to fulfill the purpose for which the data were collected or for purposes directly related to it. Such transfers will comply with the prevailing requirements of the Ordinance.
8. Security of personal data
a. The Company has implemented adequate measures to protect customers' personal information from unauthorized access, accidental loss or damage. Computer data is stored in computer systems and storage media with restricted access and access is strictly monitored. Access to records and data is not permitted by anyone without the formal authorization of management.
b. If the Company has a contract with a third party to provide services on its behalf, the Company will ensure that the third party takes appropriate security measures and will only process the customer's data as authorized by the Company. These organizations are not authorized to use the personal information of customers for their own purposes. The Company will take reasonable measures to inspect such organizations to ensure that they meet the security requirements set by the Company.
9. Access and Correction of Personal Data
a. Under the PDPO, subject to the exceptions set out therein, you have the right to do the following:
i. check whether the Company holds personal data about itself and has the right to obtain a copy of such data;
ii. request the Company to correct any inaccurate personal data about itself; and
iii. be informed of the Company's policies and practices regarding personal data and be informed of the nature of the personal data held by the Store.
b. In accordance with the provisions of the Privacy Ordinance, the Company has the right to charge a reasonable fee for the processing of a data access request.
c. For verification of personal data, correction of personal data and enquiries about the nature of data held by the Company and to stop receiving or re-receive direct marketing data, please send your name and contact number together with your request to the Shop by telefax to
10. direct marketing
In accordance with the Privacy Ordinance, we will comply with customers' requests and will not use their personal information for direct marketing purposes.
If the customer agrees, the Company may provide the customer with marketing and promotional information about the Company's and other Group members' products and services. The Company and the Group may use the name, email address, telephone number and correspondence address of the customer for direct marketing of the above products and services of the Company through various forms such as eDM, SMS or postal mail.
If a customer wishes to stop or resume receiving the above marketing and promotional materials, the customer may notify the Company by email at any time, together with the registered name and membership account number. All such requests should clearly set out the details of the personal data requested.